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The Twinxie Girl Story

Hi, I’m Vanessa, the creator and co-founder of Twinxie Girl

Twinxie Girl started with one, simple question:

“Mum, can I start wearing makeup?”

Woah! As the mother of an eight-year-old girl – and as someone who doesn’t wear that much makeup myself – I wasn’t expecting that question quite so soon.

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“I knew my daughter deserved makeup that allowed her to express herself, and find her confidence”

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My Journey

But that’s where my journey to find natural makeup for tweens and teens began, makeup that sat somewhere between play and adult. I knew I didn’t want anything that was too bright or garish, or packed with nasty chemicals. I also knew my daughter deserved makeup that allowed her to express herself, and find her confidence.

After yet another fruitless trip to the health shop, I finally had my “a-ha!” moment. If couldn’t find natural makeup for kids, then other mums mustn’t be able to either. So I did what any mother would do – I built myself a lab at home. (Yes, really!)

As a chemical engineer,

I knew I could create something fabulous. As a mum, I knew I wanted to inspire my daughter. I hit the books (again!), taking a certificate in advanced cosmetic science and another in advanced colour cosmetic formulation. I started playing around with lipsticks, lip glosses and eyeshadows, developing, testing and re-testing. And I took a really long hard look at all of the ingredients that I was using at every step of the way.

I know how overwhelming the world can be for us mums, especially when our girls first ask to start wearing makeup. We want to allow them to express themselves, to experience this exciting new stage in their lives, but in a safe way. I understand the worry of allowing our daughters the opportunity to explore makeup, while also ensuring they understand that beauty comes from within. Which is why Twinxie Girl aims to take that worry from you, replacing it with a joyful experience for your little one.

Hey mum! Want to know more?

Our products are all-natural;

Every ingredient, the majority of which are organic, is locally sourced right here in Australia. It means we can keep all of the nasty bits out, and only the good bits in. And the good-for-you bits, too! With vitamin E, jojoba oil, pomegranate oil and mango butter, Twinxie Girl products soothe, hydrate and protect our not-so-little ones’ skin.

They’re also subtle, age-appropriate and FUN. Children are exposed to so much at such an early age, which is why I wanted to make sure the shades we developed were suitable for our tweens and teens, while also allowing them to get creative and experiment with cool new looks.

All of our formulas and colours have been developed by me, with the help of my daughter. We do all testing in-house – her favourite part! – before wrapping it up in the most beautiful of packaging.

Twinxie Girl is a true labour of love, and I’m so excited to help little girls around the world be the best versions of themselves.

Vanessa x

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At Twinxie Girl, we are:

1. PASSIONATE. We believe in what we do, and what we create.

2. INFORMED. We’re highly educated in cosmetic science and ensure we keep learning.

3. AUTHENTIC. We are ourselves, and we say it like it is. No jargon here.

4. EMPOWERING. We inspire girls to express themselves and find their personal style.

5. FUN. From development right through to dispatch, we have fun every step of the way.

Looking for the perfect gift?

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It’s time.

Time to inspire our little ones to discover who they really are.

Time to guide them on their transformative journey.

Time to empower them, by enabling them to make their own choices.

It’s time to embrace this beautiful phase in the life of your tweenager.

"Naturally beautiful, inside and out."